• Services Overview
• International Business Facilitation
• Business Plan Development
• Sales & Marketing
• Operations
• M&A / Alliances
• Compliance / Due Diligence
• Government Relations
• Global Integration

Sales and Marketing

Keston & Associates can perform the market study for your products and services in diverse markets, and develop your marketing and sales strategy and plan.

We can assist in the selection, performance of due diligence and negotiations with third party distributors, representatives, channel partners and resellers. This selection is critical in international business due to ever expanding liability and the need to establish a respected commercial image in your foreign markets.

We can assist in the establishment of the sales and marketing teams for your company's foreign entity. The profile of the sales and marketing executives and managers in your foreign markets is critical. They must have the ability to:

• Understand and identity with the characteristics and profile of the target market
• Assist in creating and implementing the appropriate marketing strategy and approach
• Develop effective marketing collateral
• Form and lead a sales team to achieve sales success
• Work well with the International Executives to whom they report.

Keston & Associates can help you in identifying these executives, negotiating a contract with them and maintaining a working relationship. Our skilled management consultants can help integrate the foreign sales and marketing teams with domestic management, and provide essential coaching services to the involved executives. We can assist both US and foreign companies in their global businesses.

Example:

We were involved in the development of a Brazilian Meal Voucher Company that was created as a result of the Secretary of Labor's Workers' Meal Plan, modeled on similar French legislation, the purpose of which was to provide workers with at least one good meal per day. This Company was authorized by the Secretary of Labor to emit meal vouchers at values pre-established by the Company and employing companies who then gave their employees vouchers as part of their salaries. The Company also contracted with restaurants that were to receive the vouchers as payment for meals. The cost of the voucher was paid as follows: 33% by the workers, 33% by the employing company and 33% by the government in the form of tax deductions. The group we worked with was responsible for operations in the north and northeast regions of Brazil. We established subsidiaries throughout the region and employed or contracted with sales and marketing professionals to develop employing company clients to buy the Company vouchers for their employees and restaurant clients to accept the Company vouchers in payment for meals. We also contracted management and nutritionists to inspect the quality of the food and cleanliness of the restaurants. The entire Company which operated throughout Brazil was eventually sold after achieving the following: 800 employees, 14 million users, annual revenues of approximately US$1 billion.